About

About Verity Intelligence

Truth should not be a luxury in business.

Most people buying a small business are handed a story: a listing, a broker's framing, a spreadsheet built to flatter. Verity Intelligence exists to cut through that. We give buyers the tools to see every deal for what it actually is, so the choice to buy, pass, or negotiate rests on clear-eyed analysis instead of optimism.

What we do

One place for the whole evaluation

Verity brings the work of evaluating a deal into one place: scoring an opportunity against consistent criteria, modeling the financial mechanics of an acquisition, comparing deals side by side, and pressure-testing the assumptions behind every number. The goal isn't to tell you what to do — it's to make sure nothing important is hidden when you decide.

How Verity reads a deal

Three states, one discipline

Every figure in your seller package lands in exactly one of three states — and Verity tells you which:

Supported
the documents back the number. Verity shows you which file and which page.
Claimed
the number rests on the seller's word. It stays visible, marked for what it is.
Missing
the documents don't say. The blank stays blank, and Verity writes the question to ask the seller.

The step that checks whether your documents agree with each other isn't AI at all — it's plain arithmetic, done the same way every time, across every document you uploaded. And where an answer is computable, Verity computes it before any AI touches the conversation; the model's job is language, the arithmetic belongs to machinery that can't be charming and wrong at the same time.

What Verity will not do

The refusals are the product

It never invents a number to fill a gap.
If a document doesn't say it, the slot stays empty — and becomes a question for the seller.
It never lets AI do arithmetic it can compute itself.
Rankings, totals, and comparisons come from the database. The AI only reads them out.
It never blends findings into a single score.
You see counts — what's supported, what's on the seller's word, what's missing — never a grade that hides the mix.
It never renders a derived figure clean when its inputs aren't.
A multiple computed from a claimed number carries that caution on the number itself.
It never tells you whether to buy.
It tells you what's true, what's claimed, and what nobody has shown you yet. The decision is yours.
It never charges without telling you first.
Every paid step is disclosed before it runs, and nothing is charged if a step fails.
Our position

Buyer-side. Only buyer-side.

Verity doesn't list businesses for sale, doesn't broker deals, and takes no success fee. It's paid the same whether you buy or walk away — which means it has no reason to read the numbers generously, and no reason to read them harshly. It works for the buyer and no one else in the deal.

Verity — before you commit
Reading every document · reconciling every number · writing the questions
A QoE firm — if the deal earns it
Testing the books · interviewing management · signing the report

Verity is the analytical half of a Quality of Earnings, done before you decide whether the deal deserves the other half. And one limit, stated plainly: Verity can only be as complete as the package — which is exactly why it tells you what the package is missing.

Who it's for

Buyers — and the people who guide them

Searchers and first-time acquirers, operators rolling up service businesses, and the advisors who guide them — anyone who needs a structured, honest read on a deal before committing capital.

The founding story

Why Verity exists

A few years ago I was evaluating a small business acquisition — something I'd been thinking about for a long time. I did what most first-time buyers do: I read the seller package carefully, ran the numbers, and felt cautiously optimistic.

Then a conversation with an experienced business broker — someone who had seen hundreds of these transactions — reframed everything in twenty minutes. Most of the businesses I was interested in were owner-operated: built around one person, not transferable by design, and valued in ways that rewarded the seller's optimism rather than the buyer's reality.

I recognized the pattern immediately, because I'd spent my whole career studying it. A seller package is a persuasion document. It anchors you on a number, wraps the number in a story, and asks you to commit your savings and a personal guarantee before anyone has checked the story against the underlying documents.

So I applied the discipline I knew to the problem in front of me: I needed a co-analyst that would sort every figure into supported, claimed, or missing; trace every number to its source page; and never invent anything to fill a gap. It didn't exist. I built it.

And then I realized what I'd built wasn't just useful for me. Every person evaluating a small business acquisition deserves the same rigorous, honest read — whether they have an advisor on retainer or are doing this entirely alone for the first time.

That's Verity Intelligence.

About the founder

A behavioral scientist, not a broker

Verity's founder is a research psychologist — a PhD behavioral scientist who spent twenty-five years inside large consumer companies, from e-commerce to financial software to insurance, leading customer research and insights teams: voice-of-the-customer programs, usability labs, market segmentation, and the study of how people actually make decisions.

The through-line of that career is the gap between what people say and what they do — how stories, anchors, and first impressions bend high-stakes decisions, and how disciplined evidence corrects for them. Verity is that discipline applied to the highest-stakes purchase most people ever make.

You can see the training in the product's design: it holds back the big numbers until they've earned trust, it treats “not stated” as “not stated” — never as zero — and it puts the caution on the number itself, because a precise figure persuades by its very precision.

Why no name or photo?

Verity was deliberately built so its credibility doesn't rest on a bio. Every claim it makes about your deal is checkable against the documents you gave it — that's the whole design. Judge the method, not the résumé. And if you'd like to reach the human behind it, write to us; a real person answers.

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