About Verity Intelligence

Most people buying a small business are handed a story: a listing, a broker's framing, a spreadsheet built to flatter. Verity Intelligence exists to cut through that. We give buyers the tools to see every deal for what it actually is, so the choice to buy, pass, or negotiate rests on clear-eyed analysis instead of optimism.

What we do

Verity brings the work of evaluating a deal into one place: scoring an opportunity against consistent criteria, modeling the financial mechanics of an acquisition, comparing deals side by side, and pressure-testing the assumptions behind every number. The goal isn't to tell you what to do — it's to make sure nothing important is hidden when you decide.

Who it's for

Searchers and first-time acquirers, operators rolling up service businesses, and the advisors who guide them — anyone who needs a structured, honest read on a deal before committing capital.

Behind Verity

Verity was founded by Alexander Genov, whose background is in behavioral science and customer experience. It is built on a simple belief: truth in a deal shouldn't depend on who can afford the best advisors.