Considering buying a small business?
With Verity
Thinking of just using a chatbot — or reading it yourself? Fair questions ↓
And one limit, stated plainly: Verity can only be as complete as the package — which is exactly why it tells you what the package is missing.
"So do I still need a Quality of Earnings?"
Verity is the analytical half of a QoE, done before you decide whether the deal deserves the other half. And the biggest saving isn't a cheaper QoE — it's the one you don't buy on the deal that died at reconciliation.
During onboarding, you tell Verity exactly what you're looking for — business type, size, revenue, deal structure, risk tolerance, and more. These aren't generic filters. They become your personal acquisition criteria.
Verity's rules engine — built on publicly available M&A frameworks — evaluates every deal against the criteria you set. The result isn't our opinion. It's a calculated answer to a specific question: does this deal meet what you told us matters?
A Pass means this deal fits your profile. A Fail means it doesn't. Verity gives you structured analysis, not a directive. The decision — and the responsibility for it — is yours. That's how it should be.
Verity provides calculation tools and AI analysis — not financial, investment, or legal advice. Better than the alternative. Not the most complete and verified information.
Most AI tools tell you what you want to hear. Verity Brain tells you the truth — including when it doesn't know something.
Brain draws on three sources of truth — and it always tells you which one it's using.
Ask about a deal in your pipeline — by name, in any question — and Brain answers from Verity's analysis of your own documents: the findings, the extracted figures, each carrying its trust state. Every answer shows you exactly which files it drew on.
Drawing on training from millions of sources — legal documents, M&A guides, financial filings, industry reports. Powerful for analysis, synthesis, and reasoning. Labeled clearly so you know what you're getting.
When you ask Brain to verify a specific rule or regulation, it finds the actual published document and shows you the source. Not a summary from memory — a citation you can click and verify yourself.
And when Verity hasn't analyzed a deal yet, Brain says so plainly — no bluffing, no filler — and the app offers to run the analysis right there.
See exactly how this works →Verity does a lot of work on every deal, but we only charge for the part that runs on artificial intelligence — reading your documents and answering your questions. Our scoring, fit logic, and evaluation tools are ours, and you use them freely.
A few years ago I was evaluating a small business acquisition. A twenty-minute conversation with a broker who'd seen hundreds of these deals reframed everything the seller package had me believing. I needed a co-analyst that would sort every figure into supported, claimed, or missing — and never invent anything to fill a gap. It didn't exist, so I built it.
Truth should not be a luxury in business.
It's a fair question — and you should ask it before you pay for anything.
You could drop all ten PDFs into a chatbot tonight and start asking about the deal. Plenty of buyers do. The AI is genuinely capable: it reads financial documents, answers in plain English, and never gets tired.
So here's the honest version of what happens when you do — and the one thing it can't do that matters most.
Verity runs on the same class of AI you'd use yourself. We don't claim a smarter model — in fact, the same kind of AI reads your documents inside Verity's engine.
A chatbot is a brilliant generalist, tuned above all to be helpful and fluent. Diligence is the one job where helpful and fluent works against you. Ask a chatbot to make sense of a messy deal and it does exactly what it's designed to do: hand you one clean, confident, readable answer. To get there, it will quietly fill the gaps, smooth over the numbers that don't agree, and — more often than you'd like — carry the seller's figures straight into its summary as if they'd been checked.
It isn't lying. It's being helpful. In diligence, that's the risk.
Four deals. Four asking prices. One question with one right answer — and a finding that explains why Verity works the way it does.
This wasn't a bad model — it was a frontier model, the same class behind every general-purpose chatbot. Polish and correctness are independent. We tried to instruct our way out; all we got was the same wrong answer with better posture.
Where an answer is computable, Verity computes it from the database before any AI touches the conversation. The model's job is language. The arithmetic belongs to machinery that can't be charming and wrong at the same time.
Every buyer who pastes a CIM into a generic chatbot is running this exact experiment — on a real deal, with real money, and no second run to catch the miss. Generic AI gives you fluent answers. Verity gives you computed ones.
In a chat window, you have to know to ask: “compare the 2023 SDE across all ten files.” Then next year. Then revenue. Then hope the AI's attention held across every page. Verity does it by construction, on every analysis — year by year, figure by figure, across every document you uploaded. When two disagree, it names both and tells you which file each came from. And the part that catches the contradiction isn't AI at all — it's plain math, with fixed tolerances. Math doesn't get tired, and it doesn't invent.
Every number traces back to the page it came from. When your documents don't support a claim, Verity says so and asks for the missing evidence. It leaves the blank blank. A chatbot, asked to be helpful, fills it — with something plausible.
A chat thread scrolls away. Your deal in Verity is a record you come back to across sessions and devices. And your analysis becomes a clean, sourced brief — the one you hand your lender, your broker, or your partner, with the evidence behind every number, not just the number.
Here's the honest answer: for a quick gut-check on a single listing, a chat window is genuinely useful. It's the same AI, it's fast, and it's nearly free.
Verity is for the moment the decision gets real — several documents, real money on the line, and a career-defining call where the one thing you can't afford is a confident summary that quietly trusted the seller.
Documents you upload, answers you provide, and questions you ask are processed exclusively within Verity's contracted infrastructure — Supabase for secure storage, Anthropic for AI processing — to generate your results. Your information is never used to train AI models, never shared with third parties, never sold, and never used to benefit anyone other than you.
What goes into Verity stays in Verity's ecosystem — and leaves only when you choose to export it.